About the Project
Started in December 2023, this collaboration focused on building Oil Team's presence across YouTube and TikTok. I edited long form videos for their main channel and handled the entire TikTok strategy from idea to upload.
My Role
YouTube Editor and TikTok Manager, creating fast-paced, story-driven edits while shaping the brand's tone and voice across both platforms.
Creative Approach
On YouTube, I worked on gameplay-based videos that mixed humor, team chemistry, and high-energy pacing. On TikTok, I focused on short, viral edits with trending audio, tight timing, and personality-driven hooks.
Outcome
The TikTok account grew from 3,000 to 22,000 followers in just three months, and the main channel gained a stronger, more polished visual identity. The mix of consistent uploads and platform-tailored content proved key to that growth.